The Future of Beauty
This project aims to predict the future of beauty in the year 2040, and, in particular, how the small influencer-owned cosmetics brand, Marylia Scott Cosmetics, can begin to take creative and strategic steps towards that future.
Strategist: Kira Henderson
Date: Spring 2020
Despite economic ups and downs, beauty is one of the discretionary income categories that holds its own. Why? Because even in tough times, consumers continue to indulge in prestige cosmetics, little luxuries that can provide an emotional lift or connection. Despite this fact, not all brands will come out on top. The fact is the beauty industry faces seismic shifts in how women, and increasingly men, define beauty and the role of beauty products in their lives.
Kira Henderson is a second-year Master of Design in Integrative Design student at Columbus College of Art & Design. Her professional background is in copywriting, specializing in social media copy. She has written for a wide range of brands including Bath & Body Works, DSW, IBM iX, and White Castle. For her thesis project she worked with a small influencer-owned cosmetics brand, where through trend analysis and design fictions, she helped them picture themselves twenty years into the future and outlined creative and strategic steps towards that future. She graduated cum laude from Kenyon College in 2015 with a dual Bachelor of Arts degree in Economics and English.